What does a Hotel Chain do?
A hotel chain is a group of hotels that offer similar services and are typically positioned in the same location or owned by the same parent company. A hotel chain can offer customers a wide range of options, from economy lodging to luxury accommodations. Chains may also have loyalty programs, multiple locations, standardized policies and procedures, and central marketing and branding. Additionally, they often benefit from economies of scale – such as purchasing bulk discounts on supplies or staffing more efficiently with uniform training throughout the chain. Ultimately, hotel chains ensure consistency across locations in order to appeal to their customers’ needs.